Research & Development
The production base quickly expanded into the first large series products: small battery chargers, welding transformers, cable drums and tool boxes, providing better utilization of the existing transformer winding and metal fabrication production facilities. Once Europe's largest mail order company had included Einhell battery chargers in their mail order catalogue, the future direction of the company's product strategy was essentially in place.
The sales strategy targeted mail order companies as well as hardware stores and their purchasing cooperatives, which were still an important factor in the retail sector in the early years. The addition of garden grills, which was a good fit for the company's metal fabrication operations, established the second big product line, namely "Garden and Leisure". The "Home Technology" line was not added until the early 80's. The company continued to systematically develop and expand the typical Einhell product segments while keeping an eye on both the market and the target group and making modifications to meet market needs.
Since the 1970’s, Einhell has developed a series of sophisticated products including the AQUADUCTOR (swimming pool filter) and the Economy 3 heating system computer.