Einhell becomes proud partner of the
Mercedes-AMG PETRONAS F1 Team.
We are starting the coming year from pole position: Starting 1 January 2023, Einhell will become a new partner of the Mercedes-AMG PETRONAS F1 Team and will support them in the top tier of motorsports as "Official Tool Expert". As a proud team partner, we will support the Mercedes team with our battery-powered tools, what allows us to demonstrate our cordless excellence under the most extreme conditions.
TWO PARTNERS. MAXIMUM PERFORMANCE.
When cordless excellence reaches the next level.
Then it’s all about Technology. Power. Endurance. And Passion. To deliver maximum PERFORMANCE. Formula 1 and Mercedes-AMG PETRONAS F1 are, like no other sport, a true symbol for quality, top performance and endurance, as well as technological innovation. It is exactly these traits that also characterise Einhell’s batteries and tools. Both Einhell and Mercedes-AMG PETRONAS F1 use only the best components and the most intelligent and efficient system.
Einhell & Mercedes-AMG PETRONAS F1 Team - a 'perfect match'.
An interview with Toto Wolff - Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team.
Toto, what unites the Mercedes-AMG PETRONAS Formula One Team and Einhell?
Toto: I think the basis of what both Einhell and Mercedes-AMG PETRONAS Formula 1 team do is technology. It's about pioneering and setting standards in the industry. The second is the energy and determination of the senior management. From our first meeting, it was clear that there was a match between the Mercedes-AMG PETRONAS Formula 1 Team and Einhell. We share a unique set of values and that creates a great foundation for our partnership.
Toto, you as CEO in your Team have the ambition to become World Champions every year. Do you also demand this ambition in your partner network?
Toto: It is clear, that no team or no company can win the championship every year, but we can learn as much as possible and aim for sustainable success. I can see with our partners that we all share the same ambition to succeed. From our first meeting, it was clear that there was an alignment between the Mercedes-AMG PETRONAS Formula One Team and Einhell. We share a unique set of values and that creates a great basis for our Partnership.
Toto, and will we start to see Einhell products used in the garage?
Toto: Absolutely! Our mechanics and engineers are already studying the product selection. We will be visiting the Einhell premises in order to immerse ourselves in the brand. This is important for the success of our partnership; our team will undergo product training of Einhell products, and we will begin to integrate the battery powered tools in the garage over time.